Your Career Guide
Not too long ago, a career path felt more visible. You started in one role, built experience, moved up, and followed a progression that at least looked relatively linear.
But today, sticking to a single professional path is no longer the norm. Canadians are changing industries and careers more often.
Recent research shows that career change is on many Canadians’ minds: 64% say they could imagine moving into a different career field. More than half (56%) say that a better understanding of different career paths would give them the confidence to switch jobs.¹
With AI, it’s getting harder. Roles are evolving faster than job titles can keep up, while young workers are more picky about future workplaces.
As Indeed Senior Talent Marketing Strategist Alexandra Tillo puts it: “Young job seekers today are being intentional about where they build their careers. They want more than a paycheque: They’re looking for employers who invest in their growth, provide clear opportunities to learn and advance, and align with their values. Career pathing isn’t just a retention strategy; it’s becoming a key factor in attracting the next generation of talent.”
For many job seekers, that is a heavy lift to manage on their own. Searching through Indeed and Glassdoor company pages is just one tactic to find out whether the company’s culture is a great fit and whether there are opportunities for progression.
“Career pathing has become more challenging because the world of work is changing so quickly. New roles are emerging, skills are becoming more transferable, and many job seekers simply don’t know what opportunities they’re qualified for. Helping people better understand those connections is key to making career decisions with confidence,” she says.
Indeed is trying to demystify career pathing through Career Scout.
Career Scout is designed to help job seekers navigate the search process with more clarity and confidence. It supports users as they explore career paths, discover roles they may not have considered, refine resumes, prepare for interviews, and better understand why certain opportunities may be a fit. And, more importantly, it’s free.
One of the biggest challenges in career pathing today is translation. A candidate may have valuable experience but not know how it maps to adjacent roles. They may be more qualified than they realize, yet still feel stuck because the path forward is not obvious. Career Scout helps close some of that gap by making the process more conversational, more personalized, and more actionable.
Consider a recent graduate in Ottawa stepping into the professional job market for the first time. Career Scout can discover relevant openings on Indeed, evaluate whether they meet the necessary qualifications, and instantly answer questions about the position directly on the job page using data integrated from Glassdoor and Indeed company profiles.
Before they even apply, Career Scout reads their profile against the job requirements and shows them exactly where they fit and where they could improve. Once they select a job, they can view their professional journey, including where they can land next once they’ve amassed enough experience to move out of their role.
“Career Scout effectively puts a career coach in every job seeker’s pocket,” says Tillo. “While many Canadians are eager for a career change, uncertainty often holds them back. Career Scout bridges that gap, clearly mapping out how a candidate’s existing skill set can open doors to new opportunities they might not have considered and that are aligned with their interests and goals.”
When job seekers better understand their strengths, possible next moves, and the tools available to support them, they are in a stronger position to act with confidence.
The world of work is moving fast, and Indeed’s broader vision anticipates a world where every job seeker and worker has a personal talent agent. Career Scout is an important step in that direction because it recognizes that job seekers need more than just access to jobs. They need help making sense of their path.
